42
hours.
The average time a business takes to respond to an inbound lead.
Harvard Business Review — audit of 2,241 companies.
84%
of a lead's value is gone
within one hour.
Before the notification is read. Before the callback is scheduled.
Before anyone in the business knows there was a lead at all.
Aggregated lead-response benchmark data, 2025–26.
$4,000
Burned. Per legal lead. When the wait is 30 minutes instead of 10.
At $20,000 per successful claim, every minute the line goes quiet
has a price. The industry doesn't measure it.
NLL does.
100× higher contact odds.
Under 5 minutes. Always.
Same lead. Same business. One responds in 5 minutes, one in 30.
The difference is not marginal. It never was.
Oldroyd / InsideSales — MIT-affiliated Lead Response Management study.
Replicated: XANT 2021, 5.7M leads, 400+ companies. 8× higher conversion under 5 minutes.
No Lead Lost
Replies in seconds.
In the operator's voice.
Qualifies while the team is offline.
Hands over the file — ready to act.
"They'll have everything you've told me.
You won't have to retell it."
The bot never gives
legal opinions.
Never.
Eligibility, payout, deadline, merit — all deflected to the human team, on script.
Distress signals trigger immediate human takeover, with crisis lines provided.
Opt-out suppresses all outbound instantly.
Compliance is not the constraint. It is the product.
Legal
Legal — super-fund claims
Bot
Do you know which super fund you were with when you were working?
Lead
honestly no idea. had a few jobs over the years, mightve had a couple funds — paperwork was never my strong suit
Bot
That's really common — you don't need the paperwork. We can run a lost super search and find every fund you've held, just from your details and the date you stopped work. No cost, no obligation. Want me to set that up for the team?
Lead
yeah do it. that would be a big help actually
The claim handler called 47 minutes after handover.
They didn't re-ask a single question.
Illustrative conversation — no real client or claimant data.
Finance
Finance — vehicle
Lead
But major dilemma is I'm bankrupt — been in the industry 10 years
Bot
How long since discharge?
Lead
12 months — still got defaults at $100k
Bot
Got it. When's the move happening?
Bot
Reply YES. We don't fuck your credit file.
Lead
YES
Application complete. No credit enquiry made.
The broker had the full picture before saying a word.
Real production conversation. Name and identifying details changed.
Health
Health — appointment
Lead
hey need to cancel tomorrow sorry mate
Bot
ok, want to rebook or just cancel for now?
Lead
just cancel cheers
Bot
Confirming cancelled. reply here when you're ready to book again
2 min later — another patient
Bot
there's a cancellation at 10am tomorrow — holding this spot for 10 minutes. want it?
Lead
yes please!
Cancellation to rebooking: 2 minutes.
The slot never sat empty.
Illustrative conversation. Patient names are illustrative pseudonyms.
21×
higher qualification odds when first contact is under 5 minutes.
Not faster follow-up. A fundamentally different conversion rate.
Oldroyd / InsideSales — MIT-affiliated Lead Response Management study.
Trust — security & audit
Built like it's already
being audited.
Every lead touch NLL makes is logged for your file. The same rule applies to us —
every change to the platform is reviewed, gated, and recorded before it ships.
It has been since day one.
Where we are
Preparing for our first SOC 2 Type II audit. Not a badge yet — a date.
We'll publish the report when it exists,
not the intention dressed up as the fact.
"Nobody wants to tackle customer-facing AI in compliant industries. We do."